Mannan Bade

Ali Abdulwahab Al Mutawa Commercial Co. | Kuwait City, Kuwait

Officer - Digital Marketing | 06/2022 - Present

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• Managed high digital ad budgets across various platforms (e.g., Google Ads, Facebook Ads, Snapchat Ads, etc.), optimizing campaigns for maximum return on ad spend (ROAS)

• Conducted research and analyzed data to identify key target audiences, interests, and behaviors, and created targeted ads and ad groups to reach those audiences effectively.

• Developed and executed comprehensive paid media strategies, including search engine marketing (SEM), social media advertising, display advertising, and retargeting campaigns.

• Oversaw the creation of ad copy, visual assets, and landing pages, collaborating with creative teams to ensure messaging and branding were aligned with overall marketing goals.

• Worked with external partners and vendors, including ad networks and agencies, to manage campaigns and drive results.

• Utilized various bidding strategies (e.g., CPC, CPM, CPA) and optimization techniques to maximize ad performance and reduce cost per result.

• Conducted A/B testing and other experiments to optimize ad performance, improving key metrics such as click-through rate (CTR), conversion rate, and ad relevance score.

• Created and presented performance reports, analyzing data and communicating insights to key stakeholders and executives.

• Stayed up to date with the latest trends and best practices in paid media advertising, attending industry events, and participating in professional development opportunities

• Utilized email marketing and SMS marketing automation tools Mailchimp and Emarsys to create drip campaigns, triggered emails, and personalized messaging, resulting in increased engagement and revenue.

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M.H Alshaya Co. | Kuwait City, Kuwait

Marketing Executive – Digital Media Buying | 09/2021 - 05/2022

 

• Led digital media planning and campaign execution for 90+ global brands such as H&M, Bath & Body Works, Footlocker

• Plan and execute large campaigns across 90+ brands within SLAs with minimum error rate.

• Managed annual digital ad spends of $150M+ across various ad solutions and goals.

• Onboarded brands on Shopify and scaled performance marketing for brands like Milano, The Body Shop, etc.

• Achieved 1300% ROAS for The Body Shop by adopting smart optimization techniques and campaign flows.

• Implemented and supported pixel implementation, product catalogue, and product set creation.

• Setting up KPI benchmarks and creating KPI dashboards to measure organic and paid digital performance.

• Setting up A/B testing campaigns, Always on campaigns, and optimizing campaigns by bid adjustment, changing creatives, etc

• Managed team workflow on Jira as the campaign management tool and ensured delivery of SLAs.

• Set up and manage media buying campaigns across biddable platforms (Facebook, Google, YouTube, etc.) focused on maximising ROI.

• Monitor day-to-day performance and budgets across all campaigns against KPIs

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Dot Back Space Group (DBS Digital) Kuwait 

Digital Media Account Executive

July 2018 to Jun 2019

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• Develop and manage digital marketing campaigns.

• Plan and execute media buying campaigns across biddable platforms (Facebook, Google, YouTube, etc.)

• Worked for clients like Five Guys, KIB (Bank), La Plus Belle, Dar Alteeb, and Albumi with different Business/campaign goals.

• Optimise campaigns based on agreed objectives and targets.

• Track and analyze website traffic flow on Google Analytics and provide regular internal reports

 

 

Digital Marketing Executive

OnlineBiz Solutions Pvt Ltd. (Pune India)

April 2017 - June 2018

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• Plan and execute Digital campaigns.

• Write and optimize content for the website and social networking accounts such as Facebook and Twitter

• Track and analyze website traffic flow and provide regular internal reports.

• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.

• Monitor the social media channels.

• Assist with social media performance reports.

• Offer creative ideas to the account manager to develop exciting campaigns and encourage clients to understand the importance of creativity throughout projects.

• Working on digital media proposals for different clients

• Creating high-quality SEO content

• Keyword research and optimization of content

• Keeping up to date with developments in SEM